International Rights

Seeing Red

By: Robert Munsch
Illustrated by: Michael Martchenko
  • ISBN 9781443124461, Paperback
  • 32 Pages | Ages 3 to 8

What is the secret behind Arie's red hair?

Alex is dying to know why Arie's hair is so red. So he asks him if there if there is a secret to it all, or better yet, something he can do to turn his own black hair red?

Soon he's following Arie's good advice and consuming daily doses of tomatoes and ketchup. But when he finds himself drinking hot sauce to, you know, set the colour, Alex starts to suspect that he's being played - and concocts a little plan to turn the tables on Arie's trick, by tempting him with his own recipe for turning red hair black!

Based on a boy named Arie from Montreal, whom Robert Munsch met while on a storytelling tour, Seeing Red celebrates the spirit of good-natured pranks with some over-the-top antics and hilarious imagery, while providing a gentle lesson about accepting who you are and what you've been given.

Rights Sold

Chinese Simplified – Beijing Baby-Cube, French (N. Amer.) – Éditions Scholastic, Italian – Editrice Il Castoro

Selling Points

• Kids and parents will relate to this story of a girl with something important to tell her parents, who are just a little too busy to listen… at first. • Munsch and Martchenko are Canada’s best-selling author/illustrator team. Their collaboration makes every book special.


  • Commended, Resource Links, Best of the Year, 2013