T.G.I. Book Fair Week
Your Fair just arrived, time to unpack Bookjoy! You’re kicking off a memory-making week, creating empowering moments of choice that turn kids into lifelong readers. You’ve got this! And we’ve got your back to help you maximize sales and earn big benefits for your school. Let’s get ready to dive in!
Essential To-dos:
- Connect and test your wireless device.
- Set up your Fair.
- Host a teacher preview.
- Host student previews.
- Make it extra: Organize family events to get everyone in on the Book Fair fun!
See the Full Checklist
Set Up the Fair
When the truck delivers your Fair, it’s GO time. Watch our quick Set-up Video to get started, or download our Merchandising Tips sheet.
Arrange Your Cases
You’re ready to roll! Organize your cases so they’re easy to navigate and fun to shop.
- Before moving the cases into place, remove the boxes on top and set them aside for later.
- Arrange the cases in a U shape from youngest to oldest. Grade levels and categories are listed on the side of each case. In a tight space? Organize cases in small clusters.
- Raise case headers for shopper guidance and extra flair.
- Hang directional signs to help shoppers find the books they’ll love.
Create Tabletop Displays
Tabletop book displays give kids more chances to find their new favourite read.
- Place the tables near their corresponding cases, keeping books in the same category and grade level close together.
- Display the books within kids’ reach. Use table signs from your Set-up Kit to make sure books are easy to find.
- Put empty boxes to work. Place them on tables to create a tiered display.
Prep Your Cashier Table and Wireless Device
Help your checkout line move more quickly with a little advance prep and planning.
- Set up your cashier’s table near the Fair’s exit to keep traffic flowing smoothly.
- Stock your cash box with about $120 in change (you can never have enough quarters!)
- Connect the wireless device and run a few tests in training mode to make sure it’s running smoothly. Check out our Wireless Terminal Instructions for a quick-start video and printable directions.
- Student reorder slips and “Order Me” stickers are included to help with student reorders. Just like best selling items in any store, our most popular titles will be in high demand, and sell quickly.
School supplies and posters are popular last-minute purchases. Make poster selection easy: Hang and number one of each behind the cashier table.
Send Reminders
Book Fair week is busy! Remind everyone to make the most of all the Fair has to offer.
- Send families to your school’s Fair homepage. Let them know about any special events you’ve scheduled for Fair week.
- Remind teachers about their scheduled classroom visit.
- Post Fair info on your school’s website and social media accounts.
- Promote the Fair on your school’s marquee.
Use our ready-made resources to help you hype the Fair. Find letter templates, social posts, and other materials in our Promo Guide.
Host Previews, Events, and Activities
Draw more students, teachers, and families to the Book Fair when you host special events and activities.
- Engage kids with printable activities, games, and book trailers.
- Give teachers a chance to make book recommendations, create their Teacher Wish Lists, and shop with their teacher coupons.
- Set aside a time for families to come and experience the Fair with their kids.
Browse the Scholastic Dollars Catalogue for prizes, giveaways, raffle kits, and other items to support your events.
Got Questions?
Check the FAQs for quick answers. We’ve got your back!
More to Explore
Watch explainer videos and brush up on more helpful info in the Host Hub Learning Lab.
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