During the Fair

T.G.I. Book Fair Week

Your Fair has arrived! Time to kick off a memory-making week that turns kids into lifelong readers. And we’ve got your back, helping you maximize sales and earn big benefits for your school.

  • Connect and test your wireless device.
  • Set up your Fair.
  • Make it extra: Organize family events to get everyone in on the Book Fair fun!
Download Checklist

Set Up the Fair

When the truck delivers your Fair, it’s GO time! Watch our quick Set-up Video to get started, or download our Merchandising Tips sheet.

Arrange Your Cases

Organize your cases so they’re easy to navigate and fun to shop.

  • Before moving the cases into place, remove the boxes on top and set them aside for later.
  • Arrange the cases in a U shape from youngest to oldest. Grade levels and categories are listed on the side of each case. 
  • Use “Order Me” stickers on final copies so shoppers know they can order them for delivery after the Fair!
  • Raise the case headers for shopper guidance and extra flair.
  • Hang directional signs to help shoppers find the books they’ll love.

Create Tabletop Displays

Tabletop book displays give kids more chances to find their new favourite read.

  • Place the tables near their corresponding cases, keeping books in the same category and grade level close together.
  • Display the books within kids’ reach and use table signs  to make sure books are easy to find.
  • Use “Order Me” stickers on final copies so shoppers know they can order them for delivery after the Fair!
  • Put empty boxes to work by placing them on tables to create a tiered display.

Prep Your Cashier Table

Help your checkout line move more quickly with a little advanced prep and planning.

  • Set up your cashier’s table near the Fair’s exit to keep traffic flowing smoothly.
  • Stock your cash box with about $120 in change (you can never have enough quarters!).
  • Check out our Wireless Terminal Instructions for a quick-start video and full directions.
  • Student reorder slips and “Order Me” stickers are included to help with student reorders. Plus, you can now use our NEW Student Reorder site to easily request the items you run out of. 
Pro Tip!

School supplies and posters are popular last-minute purchases. Make poster selection easy by hanging and numbering one of each behind the cashier table.

Send Reminders

  • Send families to your school’s Fair homepage and let them know about any special events you’ve scheduled for Fair week.
  • Remind teachers about their scheduled classroom visit.
  • Post Fair info on your school’s website and social media accounts.
  • Promote the Fair on your school’s marquee.
  • Share the Book Fair Showcase* link with families and faculty!
View Fair Files
Pro Tip!

Use our ready-made resources to help you hype the Fair. Find letter templates, social posts, and other materials in the Fair Files.

Host Previews, Events, and Activities

  • Engage kids with printable activities, games, and book trailers.
  • Give teachers a chance to make book recommendations and create their Classroom Wish Lists.
  • Set aside a time for families to come and experience the Fair with their kids.
Events and Activities
Pro Tip!

Browse the Book Fairs Host Shop for prizes, giveaways, raffle kits, and other items to support your events.

Got Questions?

Check the FAQs for quick answers. We’ve got your back!

More to Explore

Watch explainer videos and brush up on more helpful info in the Host Hub or Learning Lab.

Check It Out

*The Fair Showcase is a representation of the books at the Book Fair; assortment will vary based on availability. Title information will update throughout the season.