Talk it up, spread the word, bang the drum! Promoting your school’s Fair is key to its success. It’s easy when you follow these tips and download the ready-to-use resources in this guide.
We’ve got your back with an online Toolkit for managing your Fair, promotional materials including ready-made ads for social, and more!
Send home a letter from your principal to tell families about the Book Fair. Just insert the details of your school’s Fair into these handy templates.
Encourage families, teachers, and the rest of your school community to mark their calendars for the Best. Week. Ever! Share these premade posts on your school’s social media accounts, website, e-newsletter, parent portal, and anywhere else where your school community gets its news.
Tell ’em early, tell ’em often: Share these Fair invites and reminders across your school’s digital channels to keep Fair week front and center in everyone’s mind.
Invite teachers to browse after the Fair is set up. This kids-free sneak peek gives them a chance to choose the books they want to add to their classroom libraries. And once they’re familiar with the Fair, teachers can help students find the books they’ll love.
During the teacher preview:
Dial up the Bookjoy for kids, teachers, and families when you host Fair previews, family events, and activities.
Grown-ups get to see their child’s Bookjoy up close (grandparents love spoiling the grandkids!), and kids get to show off the books they can’t wait to read. Invite families to shop with their kids during morning drop-off, parent-teacher night, or an after-school shindig.
Make it an event to remember when you:
Rally your school around reading by organizing excitement-building, Bookjoy-boosting activities that’ll have everyone psyched and ready for the Fair.
Keep reading front and center in the days and weeks leading up to the Fair when you:
All these materials, and more, can be found in your Chairperson’s Toolkit online.
Scholastic Book Clubs helps kids discover the joy of reading. Together, we put can’t-miss books into kids’ hands—at can’t-miss prices, while also giving back to a teacher's classroom!
Visit us onlineBookjoy or bust! Millions of children have discovered books—and a lifelong love of reading—at a Scholastic Book Fair.
Visit our site