Scholastic Book Fairs • September 27, 2023 TopicsBook Fairs chairpeople promotion

Book Fair Chair’s Promo Guide

Spread the word: these ready-to-use resources let your school know Book Fair fun is about to drop!

Talk it up, spread the word, bang the drum! Promoting your school’s Fair is key to its success. It’s easy when you follow these tips and download the ready-to-use resources in this guide.

Ramp up anticipation and excitement with save the date posts.
Get people in the door with family events.
Give shoppers a sneak peek at the stars of the show—the books!—by including links to trailers and other book resources in your Fair’s promo materials.

We’ve got your back with an online Toolkit for managing your Fair, promotional materials including ready-made ads for social, and more!

Principal letters

Send home a letter from your principal to tell families about the Book Fair. Just insert the details of your school’s Fair into these handy templates.

Save the dates

Encourage families, teachers, and the rest of your school community to mark their calendars for the Best. Week. Ever! Share these premade posts on your school’s social media accounts, website, e-newsletter, parent portal, and anywhere else where your school community gets its news.

Fair invites and hype posts

Tell ’em early, tell ’em often: Share these Fair invites and reminders across your school’s digital channels to keep Fair week front and center in everyone’s mind.

Host a Teacher preview event

Invite teachers to browse after the Fair is set up. This kids-free sneak peek gives them a chance to choose the books they want to add to their classroom libraries. And once they’re familiar with the Fair, teachers can help students find the books they’ll love.

During the teacher preview:

Encourage them to create a Classroom Wish List, so students’ families can donate to help stock classroom shelves.
Ask teachers to fill out shelf talkers recommending their favourite books.

Promote family events

Dial up the Bookjoy for kids, teachers, and families when you host Fair previews, family events, and activities.

Grown-ups get to see their child’s Bookjoy up close (grandparents love spoiling the grandkids!), and kids get to show off the books they can’t wait to read. Invite families to shop with their kids during morning drop-off, parent-teacher night, or an after-school shindig.

Make it an event to remember when you:

Arrange photo ops to preserve precious memories.
Serve delicious, healthy snacks.
Invite your principal to greet families.
Schedule fun activities like raffles and games.

Bookjoy boosters

Rally your school around reading by organizing excitement-building, Bookjoy-boosting activities that’ll have everyone psyched and ready for the Fair.

Keep reading front and center in the days and weeks leading up to the Fair when you:

Use Scholastic Dollars to reward students when they get “caught reading.”
Host a reading-themed spirit week.
Organize a principal-faculty challenge, such as “a funny dance routine at a school assembly” or “slime the principal” to meet your Fair’s sales goal.
Plan easy, engaging contests—like door-decorating contests—to get kids pumped about the Fair.

All these materials, and more, can be found in your Chairperson’s Toolkit online.