{"id":1739,"date":"2023-09-27T16:21:01","date_gmt":"2023-09-27T16:21:01","guid":{"rendered":"https:\/\/www2.scholastic.ca\/scholasticblog\/?p=1739"},"modified":"2023-10-10T16:27:26","modified_gmt":"2023-10-10T16:27:26","slug":"book-fair-chairs-promo-guide","status":"publish","type":"post","link":"https:\/\/www2.scholastic.ca\/scholasticblog\/2023\/09\/27\/book-fair-chairs-promo-guide\/","title":{"rendered":"Book Fair Chair\u2019s Promo Guide"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Spread the word: these ready-to-use resources let your school know Book Fair fun is about to drop!<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Talk it up, spread the word, bang the drum! Promoting your school\u2019s Fair is key to its success. It\u2019s easy when you follow these tips and download the ready-to-use resources in this guide.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ramp up anticipation and excitement with save the date posts.<\/li>\n\n\n\n<li>Get people in the door with family events.<\/li>\n\n\n\n<li>Give shoppers a sneak peek at the stars of the show\u2014the books!\u2014by including links to trailers and other book resources in your Fair\u2019s promo materials.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ve got your back with an online <a href=\"https:\/\/bookfairtoolkit.scholastic.ca\/webportal\/WebPortal.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Toolkit<\/a> for managing your Fair, promotional materials including ready-made ads for social, and more!<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Esyw0Ou0R8gOvG9AEtgPK1o4Fiizwu4n9EqKK0jH1Y7bWCeZy-WHNO_vnP3dugsQOGana_SCD5UFSgWQN6YjWjeNb7FdEHL7wN3EWxSRSsjFUUDVOaPOdHZDZps-LkyDcgA_be85mNZJUCNEmCVT-ic\" width=\"263\" height=\"263\"><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Principal letters<\/h3>\n\n\n\n<p>Send home a letter from your principal to tell families about the Book Fair. Just insert the details of your school\u2019s Fair into these handy templates.<\/p>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Save the dates<\/h3>\n\n\n\n<p>Encourage families, teachers, and the rest of your school community to mark their calendars for the Best. Week. Ever! Share these premade posts on your school\u2019s social media accounts, website, e-newsletter, parent portal, and anywhere else where your school community gets its news.<\/p>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Fair invites and hype posts<\/h3>\n\n\n\n<p>Tell \u2019em early, tell \u2019em often: Share these Fair invites and reminders across your school\u2019s digital channels to keep Fair week front and center in everyone\u2019s mind.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"262\" src=\"https:\/\/lh3.googleusercontent.com\/FjaHg35Z4YcxpsIN10fsdRa1gZ9aKrfe1sLJnMAmQLqxWCpb_wvlj3qSIFxOutXfaZ6pFqQ9p8yeS7WUUJJzjmTnVjifVWvaVhm37XijylJh9p4qDM9lxJNr_U8I0UKycZB8MtZRYbpaEt8tk_Pis8I\"><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Host a Teacher preview event<\/h3>\n\n\n\n<p>Invite teachers to browse after the Fair is set up. This kids-free sneak peek gives them a chance to choose the books they want to add to their classroom libraries. And once they\u2019re familiar with the Fair, teachers can help students find the books they\u2019ll love.<\/p>\n\n\n\n<p>During the teacher preview:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage them to create a Classroom Wish List, so students\u2019 families can donate to help stock classroom shelves.<\/li>\n\n\n\n<li>Ask teachers to fill out shelf talkers recommending their favourite books.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"271\" height=\"271\" src=\"https:\/\/lh4.googleusercontent.com\/d4qBfgl5shyvwjci0BvkUpoBOzM7XCdUcRSIJo42jJtvaOnXvAqJevJ1alCmv6r0CymGyHe1jEnL0YH3P9j9Du-lGF-yjNbcNy-PzHKKdl6yzdth6Iz4ykPJOX6Fu7OJzMpG0pVJTWPw3YHIVZHbzXk\"><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Promote family events<\/h3>\n\n\n\n<p>Dial up the Bookjoy for kids, teachers, and families when you host Fair previews, family events, and activities.<\/p>\n\n\n\n<p>Grown-ups get to see their child\u2019s Bookjoy up close (grandparents love spoiling the grandkids!), and kids get to show off the books they can\u2019t wait to read. Invite families to shop with their kids during morning drop-off, parent-teacher night, or an after-school shindig.<\/p>\n\n\n\n<p>Make it an event to remember when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arrange photo ops to preserve precious memories.<\/li>\n\n\n\n<li>Serve delicious, healthy snacks.<\/li>\n\n\n\n<li>Invite your principal to greet families.<\/li>\n\n\n\n<li>Schedule fun activities like raffles and games.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Bookjoy boosters<\/h3>\n\n\n\n<p>Rally your school around reading by organizing excitement-building, Bookjoy-boosting activities that\u2019ll have everyone psyched and ready for the Fair.<\/p>\n\n\n\n<p>Keep reading front and center in the days and weeks leading up to the Fair when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <em>Scholastic Dollars <\/em>to reward students when they get &#8220;caught reading.&#8221;<\/li>\n\n\n\n<li>Host a reading-themed spirit week.<\/li>\n\n\n\n<li>Organize a principal-faculty challenge, such as \u201ca funny dance routine at a school assembly\u201d or \u201cslime the principal\u201d to meet your Fair\u2019s sales goal.<\/li>\n\n\n\n<li>Plan easy, engaging contests\u2014like door-decorating contests\u2014to get kids pumped about the Fair.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>All these materials, and more, can be found in your <a href=\"https:\/\/bookfairtoolkit.scholastic.ca\/webportal\/WebPortal.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Chairperson\u2019s Toolkit online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spread the word: these ready-to-use resources let your school know Book Fair fun is about to drop! Talk it up, spread the word, bang the drum! Promoting your school\u2019s Fair&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[6,47,76],"class_list":["post-1739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-happening-this-month","tag-book-fairs","tag-chairpeople","tag-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Book Fair Chair\u2019s Promo Guide | Scholastic at School Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.scholastic.ca\/scholasticblog\/2023\/09\/27\/book-fair-chairs-promo-guide\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book Fair Chair\u2019s Promo Guide | Scholastic at School Blog\" \/>\n<meta property=\"og:description\" content=\"Spread the word: these ready-to-use resources let your school know Book Fair fun is about to drop! 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